Online ordering can significantly increase your sales. A large percentage of consumers are doing their shopping online nowadays, and you would be providing your consumers with more avenues to check out your products. With the right software and practices, you can maximize this channel and make the most of your investment.
Promote Your Online Ordering Platforms
The first thing you want to do is promote your online ordering platforms. You can do this with your existing channels. For example, if you send physical mailers, you may want to highlight your online ordering options in your content.
Consider creating an email subscription as well. If you have social media pages (which are a must-have for businesses nowadays), make sure you direct them to order online. A good means to order online won’t do as well if people don’t know about it.
Optimize Your Software
Make sure your software is properly optimized for your channels and the traffic you are expecting to get. A buggy system will only hurt your sales.
This refers to both your user interface, web platforms, and point-of-sale or POS software. Whether you also have physical stores or you are a primarily online business, you will want to ensure the whole process is smooth for the entirety of your customers’ journey. If the process is easy and intuitive from ordering to checking out, you’ll be more likely to get sales.
Cater to Mobile Viewing
Even if you create a platform for desktop usage, you should not forget the large percentage of users that primarily interact with online platforms using mobile devices.
Make sure everything is built to be viewed and engaged with easily, no matter what device your customer may be on. Apps can help reach the mobile market, but you can also optimize your website for mobile browser viewing.
Integrate Third-Party Apps into Your POS
If you already have software in place to handle your online ordering, you can integrate it with your point-of-sale software. Your POS system is essential in ensuring the smoothness of your operations. Getting accurate orders, inventory, and billing is important for your business and building customer confidence.
So, make sure that any third-party apps that you use for ordering or delivery are seamlessly connected with your main platforms and POS software.
Create Visual Reminders for Customers to Check Out
You want to remind your customers about the importance of checking out and ordering online with you. Make sure you create distinctive visual elements on your apps and websites that direct them to purchase. Visible buttons that let them check out their order and banners that guide the customer journey should be used heavily.
Not only do you want things to look obvious, but you also want them to be interactive and aesthetically pleasing all throughout.
Conclusion
Online ordering is the new cultural norm. If you want to stay competitive and increase your sales, it’s best to start offering online order options. It’s a great way to reach a wider audience, and you should implement it sooner than later.
If you’ve already got it in place, make sure that everything is optimized and that your customers are completely taken care of.
Get a complete point-of-sale system tailored to your business with Nimble. Get in touch with us for a POS service on the West Coast that works reliably with online ordering.Â